Calvin Klein Fragrances is feeling Euphoria. The decade-old brand adds the limited-edition Euphoria Essence for Women and Euphoria Essence for Men in August, along with an advertising campaign that heralds the return of Russian supermodel Natalia Vodianova, who was the face of the first Euphoria campaign a decade ago.
“We are in a continual quest to make the Calvin Klein fragrance brand relevant to consumers throughout the world,” noted Steve Mormoris, chief marketing officer for fragrances at Coty Inc., which holds the Calvin Klein fragrance license. Mormoris noted that rather than create new freestanding brands, the company has instead chosen to take its strategic pillars — Eternity, Euphoria, CK One and Obsession — and mining the equity in them. “That’s a big change for us.”
As reported, Coty will also launch a permanent masterbrand for Eternity, called Eternity Now, in July. Updates to CK One and Obsession are expected in 2016.
Euphoria Essence for Women, by Yves Cassar and Jean Marc Chaillan of International Flavors & Fragrances, is a fruity floriental with top notes of raspberry, pink pepper, blackberry; a heart of exotic orchid, muguet and jasmine absolute, and a drydown of cashmere wood, patchouli heart and white chocolate accord. A 3.4 oz. eau
Taking place during London Fashion Week, supermodel Natalia Vodianova will be teaming up with Instagirl Karlie Kloss to host the biggest funfair the city has ever seen! In aid of Natalia’s Naked Heart Foundation, the World’s First Fabulous Fund Fair will feature everything from face painting with Pat McGrath to Christian Louboutin’s ‘High Heeled Olympics’. Added to this a Supermodel Kissing Booth, Karlie’s Kookies, veggie hot dogs by Stella McCartney, and magic tricks by Dynamo – what more could you want? “This funfair will have all the elements that excited and thrilled us when we were children,” gushed Natalia, ”but it will also involve all the brands and personalities that we love as adults, making it an absolutely FABULOUS FUN FAIR!” That’ll be 2 tickets, please!
A few days ago Natalia attended the Christian Dior Front Row at Paris Fashion Week for womenswear 2015. 36 high quality images have been added to the gallery from the event
Appearances and Events > 2014 > Christian Dior Paris Fashionweek Womenswear SS15
Appearances and Events > 2014 > Special Olympics Opening Ceremony
A committed supporter of the Special Olympics, the world’s largest sports organisation for people with intellectual disabilities, Natalia met with many of the Russian athletes competing in this year’s event, following the ceremony. Natalia said: “It’s a great pleasure and a big honour to be at the Opening Ceremony of the 2014 Special Olympics European Summer Games.
The rest of the interview can be read here on the Hello! website
Apologies for the delay in adding these but time has been rather limited lately but anyway I have added 54 high quality images from the event to the gallery
Appearances and Events > 2014 > Chovgan Twilight Polo Gala
There are all the telltale signs of a new life: boxes from Bonpoint, bunches of white roses and a photograph of a newborn foot on the mantelpiece. Natalia Vodianova’s son Maxim was born six weeks ago, her fourth child, after Lucas, Neva and Viktor, and the first by her new partner, Antoine Arnault (chief executive of Berluti and heir to the LVMH luxury conglomerate). Perhaps it’s inevitable that when a supermodel has a baby, the rules are different. Vodianova sits on a white sofa in her Paris apartment dressed in slim trousers and heels. She doesn’t just look as if she’s recovered well from birth, but as though she’s never given birth at all. “Thanks, Mum!” she laughs, grateful for her genes. Anyway, in Vodianova’s world, six weeks is a lifetime. Ten days after Maxim was born, she hosted a fundraising event for her charity Naked Heart Foundation at the Grand Palais in Paris, wearing a red Dior trouser suit with a tiny waist. “I was like,” she fist pumps the air, “yessssss!” Leading a charity is Vodianova’s other occupation, when she’s not designing an underwear range for Etam or modelling for global brands.
Read the full interview here.
For more photos of Natalia from the interview, visit the gallery.
Photoshoots > Set 22