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Advertising Campaigns > 2011 > Givenchy F/W

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Advertising Campaigns > 2011 > Givenchy F/W
Naomi Campbell’s well-practiced snarl has found a perfect new outlet: The Fall ‘11 Givenchy campaign, shot by Mert Alas and Marcus Piggott. Campbell is one of the major faces to front spots for Givenchy’s feline women’s collection, alongside Natalia Vodianova, Kristen McMenamy, and house favorite Mariacarla Boscono. (Though unlike in seasons past, each is shot separately, rather than in a roving pack.) Meanwhile, Rob Evans and Jonathan Marquez do the honors for the Rottweiler-inspired men’s collection. Above, the exclusive debut of the Naomi image (and below, a look at Evans’). Plus, the exclusive behind-the-scenes video, featuring the entire cast on the growl. Grrr!
ROARING AHEAD: Riccardo Tisci’s fall collections for Givenchy — which featured snarling Rottweiler prints for him, panthers for her — inspired a campaign with equal ferocity. Naomi Campbell and Natalia Vodianova are among models who posed on printed cushions — one at a time, not in a gang as Tisci usually prefers — and roared for the lens of Mert Alas and Marcus Piggott. Tisci described the women’s spots as “dark 1950s pinups,” while the men’s campaign has a touch of “Jerry Lewis combined with American sportswear.” The media buy is described as on par with last season, with the images breaking in select September fashion titles.

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Campaigns > 2011 > Guerlain S/S
New Etam pictures have been added! Check them out in the gallery!
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Campaigns > 2011 > Etam S/S