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Campaigns > 2010 > Stella McCartney F/W
Stella McCartney F/W 2010
Etam F/W 2010
Guerlain F/W 2010
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Campaigns > 2010 > Guerlain F/W
Louis Vuitton F/W 2010
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Campaigns > 2010 > Louis Vuitton F/W
THREE’S COMPANY: Typically, Marc Jacobs gives his collections for Louis Vuitton a different spin in advertising versus the runway. For the forthcoming fall campaign, slated to break in a wide range of August titles, Christy Turlington, Karen Elson and Natalia Vodianova are shown preening in front of old-fashioned makeup mirrors backstage, as if they were ready to take a stroll around the fountain of the Louvre’s Cour Carré, the setting for Vuitton’s show during Paris Fashion Week in March. Ditto for the multigenerational casting — one model in her 20s, one her 30s, one her 40s — adding up to one of the most sophisticated Vuitton fashion campaigns to date, according to Antoine Arnault, Vuitton’s director of communications.
“The atmosphere was very Fifties, very elegant,” he related. This is the fourth Vuitton campaign shot by Steven Meisel, who constructed the period set in a New York studio.
Arnault described the media spend as “flat” and said it would remain print driven, running in tandem with the company’s “Core Values” campaign. The latest one, depicting Pelé, Diego Maradona and Zinedine Zidane playing foosball in a Madrid cafe, will continue to run through the World Cup tournament and into the fall. In light of the disgraced French team, Arnault expressed relief that Vuitton did not opt to cast today’s soccer stars. “We made the right choice to work with legends and not spoiled brats,” he said.
Source: WWD.com.
Natalia for Bugaboo (RED)
Model Natalia Vodianova recently struck a pose–while surrounded by babies–as the face of Bugaboo’s partnership with (RED), the initiative to help eliminate AIDS in Africa. Bugaboo has agreed to contribute 1% of all its revenue to the Global Fund.
And Vodianova couldn’t be happier to participate, joking with Oliver Bennett in an interview, “I’m always broody around children. They’re so cute and adorable.” She continued, “If I can support children worldwide, of course I want to help….HIV/AIDS is a very smart enemy of the human race and the fact that children are born carrying this enemy makes me sad.”
Vodianova also shared some stories from her childhood–she grew up in Nizhni Novgorod, Russia and started working in a market at age 11: “I come from a very poor background, brought up by a single mum, with a little sister who is mentally disabled.”
She became a model at age 17, and eleven years later, has three children of her own. “My oldest son is very sensitive, while my youngest son is the cheeky one. My daughter is a princess who gets away with everything,” she said.
Source: Huffington Post.
Hear The World Campaign
Here is our first look at Natalia’s new role as ambassador for Hear the World, a global initiative dedicated to raising awareness about the issue of hearing and hearing loss.
What is Hear the World?
Hear the World is a global initiative by Phonak to raise awareness about the importance of hearing and the consequences of hearing loss – a problem that affects more than 16% of the world’s population. The initiative addresses the social and psychological effects of hearing loss, and provides information on prevention and solutions. World-renowned performers support Hear the World and share Phonak’s commitment to raising awareness of hearing and hearing loss throughout the world. They have all been photographed by Bryan Adams, the official photographer for the initiative.
Visit Hear the World for more information.
Natalia and Christy Are Lovely in LV
After the Louis Vuitton Fall 2010 runway show with superb model casting, anything was possible. The runway was full with the likes of Alessandra Ambrosio, Bar Refaeli,Adriana Lima, Jessica Stam, Coco Rocha, Rosie Huntington-Whiteley, and Catherine McNeil, after all!
So of course, the campaign choice would prove to be an interesting one as well. For the Fall 2010 campaign, Marc Jacobs chose a duo: Christy Turlington and Natalia Vodianova. Though Natalia’s involvement could have been guessed – she sat front row after all – it’s Christy that’s the surprise.
Steven Meisel will shoot the campaign next week, so the real question is, will this be a photoshoot on the street as well, complete with paparazzi?
Source: Modelinia.
