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Appearances & Events > 2011 > Natalia Vodianova’s foundation opens Absorbent: A SpongeBob Exhibit in Moscow
Appearances & Events > 2011 > Natalia Vodianova attends a Press Conference in Moscow

Nickelodeon Russia, a unit of Viacom International Media Networks, today announced SpongeBob SquarePants, the iconic character from Nickelodeon’s global hit series, is coming to Moscow in a new and glamorous way. ‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition presented by Nickelodeon working in partnership with Beeline, will be offered free-of-charge to visitors from September 16 to October 2, 2011 at the Flacon Design Plant, Moscow.

As Russia’s first-ever interactive SpongeBob exhibition, ‘Absorbent: A SpongeBob Exhibit’ will invite visitors to see firsthand how Nickelodeon’s most famous character has influenced fashion, culture and modern media. Fans (big and small) will have the opportunity to view fashion and art installations inspired by SpongeBob’s positive, happy-go-lucky perspective, as well as a multimedia zone dedicated to the world’s most famous sponge. In addition to showcasing Nickelodeon’s number one property in a sophisticated light, the fun and bold exhibition will provide young visitors with a range of opportunities for creative and educational growth through a number of workshops – all featuring the sponge that has become a global phenomenon.

To mark the opening of ‘Absorbent: A SpongeBob Exhibit’, Nickelodeon will host an exclusive auction with all funds raised going to the Naked Heart Foundation, a children’s charity headed by Supermodel Natalia Vodianova, to build playgrounds across Russia and develop programs for children with special needs.

As part of the Naked Heart Foundation partnership, exhibition visitors will have the opportunity to donate to the foundation by purchasing one-of-a-kind charity bracelets. Nickelodeon will also help create Russia’s first ever SpongeBob SquarePants themed playground, to be built in one of the orphanages the Naked Heart Foundation supports. Fans will get a sneak peek of the playground at the exhibit.

Nicholas Walters, VP General Manager, Viacom International Media Networks Russia and CIS, said: “SpongeBob has a staggering level of awareness and popularity in Russia, and ‘Absorbent: A SpongeBob Exhibit’ is a special way of sharing this beloved character with Moscow-based fans of all ages. We’re delighted to be partnering with Natalia Vodianova and the Naked Heart Foundation, and are proud to support this amazing organization’s commendable work.”

“We are happy to partner with Nickelodeon, a brand that recognizes the importance of play and knows how to bring smiles to kids’ faces. Play is a necessity, not a luxury. It is through play that children at a very early age engage with the world around them. A child’s greatest achievements are possible in play, achievements that tomorrow will form the foundations of their social interactions,” said Natalia Vodianova.

SpongeBob SquarePants reaches viewers in more than 170 countries in 35+ languages across a multimedia platform, including television, digital media and retail sales of over $8 billion. The series debuted in the US in 1999 and was first introduced to Russia audiences in 2000. SpongeBob SquarePants is the most widely-distributed property in MTV Networks history, winning dozens of prestigious awards along with the hearts of both kids and adults across the globe.

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Natalia opened a new playground in Gorno-Altaisk, Russia. Pictures have been added to the gallery. A video from the event can also be found here. I also added a few photos of Natalia in a Moscow airport. Enjoy!

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Appearances & Events > 2011 > Opening of new playground in Gorno-Altaisk
Candids > 2011 > At the airport in Moscow (September 8, 2011)

I have added the option to change themes in the gallery. If for any reason you don’t like the default theme available, scroll towards the bottom and change it to a theme previously available. I hope you all enjoy this feature and please let me know which theme you like best! Comments and thoughts are always appreciated!

A couple of new Etam pictures have surfaced and I have added them to the gallery. Many thanks to ANV for these!

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Advertising Campaigns > 2011 > Etam F/W

Thanks to Asli Bildirici for translating the article!

She mesmerizes everyone with her big, deep blue eyes. She is like a young girl even though her three kids. The most important thing she learned from life is “no”. She doesn’t do jobs that doesn’t feel right to her, but she gives herself completely to the jobs she chooses. She works for her kids to have a better life. Tom Ford is right. She is the most beautiful women in the world. In every way.

We arrive to West Sussex in the South of London after a few hours car trip.We go through greens that meet with sky, endless fields until we arrive. But it is impossible to believe that this house belongs to a supermodel. There is neither a door nor a security guard. We wouldn’t stop there if we didn’t notice the cars.

The main house that Natalia lives with her three kids is in the middle of the land, behind the trees. The house we see, which is located in the huge land, is called Spa. It is called Spa because of the pools and steam baths in and out of the house. Obviously she prefers the welcome her guests in here. The dolls and toys spread around the pool is the sign that she spends time with her kids here.

The crew arrived before us. They complete the preparations. Everybody did as the note, which was send to us. “ Shoes will be removed at the door and white socks will be worn”. There are many shoes in front of the spa which makes the house looks like a traditional Turkish house. We remove our shoes too and wear the socks that web ring with us. As we enter we realize that this is not a supermodel caprice. The floors are covered with white carpet. And then Natalie comes in. She is wearing a short black pair of shorts, and a tshirt. Bare feet. Very naturel. Very plain. Very beautiful. As Tom Ford says “ worlds most beautiful women”. Even though she just came from Mert & Marcus shoot for American Vogue which took two days she doesn’t show her tiredness as a professional. I’m not amplifying, her eyes are mesmerizingly big and deep. It is the first time that I’m witnessing a human is blessed with this kind of blue. We decide with our fashion director Ece Sükan, if Bambi was a women it would be Natalie Vodianova.

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The Naked Heart Foundation launched a new program providing essential support to the support centres for children with special needs. Check out the video below.